Vision and Mission

Planet Whale is the global community that will change the way we view whales and dolphins forever. By harnessing the passion and ideas of individuals, we will achieve more to protect and defend our oceans than ever before.
 
Together we will:
 
·         Give the people control so they can use it to help whales and dolphins.
·         Inspire change through a new global partnership.
·         Make whale watching more sustainable – and successful – than ever before!
·         Reach out to the world with colossal festivals for whales and dolphins.
·         Create innovative campaigns that harness the power of the web’s global community.

Global and local
Planet Whale is the global platform for everybody interested in whales and dolphins, bringing together enthusiastic groups of like-minded people from communities across the world.

Your community
Planet Whale is a community. We don’t control Planet Whale – you do! Planet Whale is the framework by which you can organise everything whaley in your life - your reviews, news, encounters, photos, friends, and even your business or charity. Planet Whale’s mission is to provide a network that is accessible to the global community through simple organisation, accessibility and great content provision.

Tools for change
We all share a common principle - that Planet Whale brings us together as the most powerful positive force for whales, dolphins and the people that share their lives with them. As Google once eloquently put it: “Give the proper tools to a group of people who like to make a difference, and they will.”

Working together
Planet Whale is a virtuous circle. We believe that by linking people together we can seek solutions to the issues that face whale watching and whale and dolphin conservation, and we can also help businesses and charities to be more successful and consumers more satisfied. It’s a neat trick and we know how to pull it off! Planet Whale encourages the highest ethical standards, which can only be good for people’s livelihoods and the whales themselves.

Be positive
We do not dwell on problems. Instead we seek positive solutions. Planet Whale believes that many people are tired of hearing doom and gloom stories and feeling utterly helpless as a result. What’s the point of that when you can have a good time, get inspired by nature, then use Planet Whale to achieve something really positive for the environment! Together we will find out how.

At the heart of it all
At the heart of Planet Whale is a belief that an encounter with a wild whale or dolphin reconnects us with the natural world in an amazing and powerful way. For one humbling moment we can be moved to tears or celebrating wildly as we stare through the thin veil of water that separates us from these magnificent animals.

Planet Whale understands that we all need such encounters to reawaken our sense of responsibility to the natural world; energising ourselves to act for the greater good. That is our first step – only when we have been inspired will we feel compelled to act.